Sony part i: A New Chapter

23
Nov
2015

I’ve been with Canon since the 5D mkii came out. I left my beloved Nikon for Canon when they were clearly paving the way for HD video integrated into their bodies. Adapt or die. Roll with it. And so I did. It wasn’t that hard of a decision because at that time I was shooting on my Nikon D300 with a 4/3 sensor. To go full frame meant getting all new lenses anyways, so I went with Canon and never looked back. My Canon was great too. First the 5dmk ii’s and then to the iii’s. They let me create so much I’m really proud of. Took them all over the world. Never letting me down, I’ll always be grateful for them.sony_dallas_commercial_photographer_brianbraun_4

Then the new kids, Sony, hit the scene. first slow. Like Fuji, and olympus, they had developed a smaller lighter camera. The mega pixel war was over. It had been for a while. Photographers wanted different things now. Sony’s shiny new pony was Mirrorless. Looked at by most, including yours truly, as intriguing. Neat. A fun idea but by no means a professional weapon. Sony didn’t have a track record of professional equipment, despite being the brains and engine in every digital Nikon made. Then Sony made more moves. First with their A7s. A low mega pixel ninja that shot 4k in absurd low light conditions. Ears perked and pupils dilated. Chins scratched but the gavel had not fallen as to was this a cheap trick or truly the yellow brick road to the emerald city of future.

Then came  something really exciting. the A7ii. What’s so great? They stabilized the sensor instead of the glass! Brilliant!  I had the chance to take the A7ii to Turkey and the tingle began. Instead of 30-70lb’s of travel gear I took under 7! I’ll go into this trip in more depth soon. ONWARD!

Then they released the Kraken! The gloves were off and the game was now officially changed. TKO. Don’t get up they declared. Everybody else is fighting with muskets and updating the steam engine. The A7Rii was their answer! 42 FULL FRAME megapixels. 4k Video. Mirrorless. Lighter. Stronger. Smarter. A beast undeniably better than my 5dmkii in every way. I had held out to see what Canon’s response to the Sony contender’s artillery but nothing recieved. Bigger Bullets? A whopping 50 megapixel Canon 5d body. A Killer Elite for sure if one is simply looking for an alternative to buying a medium format camera. But few of us are, and the ones that can shoot medium format do.

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The signs were clear. My beloved partner in crime, Canon, had not evolved. Once the leader of the digital movement, now standing on its sinking podium, refusing to stop shouting “bigger is better”. Bruce Lee would say other wise. My work style had changed over the last few years. I still shot my advertising, but given my rebirth as a travel and adventure shooter. I needed my gear to fit me. My needs were more fluid. Forget the stealthy weight and size. Sony’s tech in the camera that integrates with my phone: being able to view the live view from the camera, change the camera’s settings, trigger, and finally pull the image directly from the body to my phone to be posted to the world within 20 seconds of the capture. This was a body for today’s photographer’s media needs without sacrificing full metal jacket functionality of our beloved Nikon and Canon bodies. My technical creativity hatched like gremlins under a sprinkler. Welcome to the revolution.

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I sold my Canon’s. All the perfect glass I had said to myself when I bought it “this is it. the last one of these I’ll ever need” They are all gone and new steeds are in the stable now.  No regrets

to be continued.

Braun

 

 



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